Design
In search of the perfect shape

From immemorial time, people are fascinated and attracted by shapes and trends across all the artistic fields: architecture, writing, handcraft, painting.

Over the centuries, this attraction led them to seek a "common thread" that, through many historical periods, can create a link to continuity among different styles.

The principle of mass conservation says: "Nothing is created, nothing is destroyed, everything is transformed".

Therefore every stylistic trend is modern in its classicism, unforgettable in its frivolity, elegant in its originality. This is the definition that better summarizes what are the "rules" that Orexport follows in the design of a jewel.

When we think, outline and stylize an object on a simple sheet of paper, we think of those who will wear it, of creating a jewel that can become part of a lifetime.

An object that, as a "family jewel" can be handed from one generation to another as a symbol of continuity. We want to create jewellery that does not fear but that is able to make its own the time.

And the secret to design them is in their original shape, in the preparatory sketches where we study the combinations of lines, colours and materials.

The result is a concentrate of pure art, tradition and avant-garde, a perfect combination of form and substance.

If we asked our designer what are the key points she must respect when she is creating,

surely she would say that a jewel does not allow short cuts. It requires full attention to the proportions, the weights, the materials. We need care, patience and dedication to make a jewel.

Then, if we involved her in a debate on "Blue Period" or artistic Avant-garde, on Art Decò and Art Nouveau or on which style has the greatest influence on her works, she would immediately stop us, shaking her head, and she would simply say that the jewel is the form of pure art and, therefore, can not fall within pre-set patterns. The jewel, like art, creates culture. The goldsmith’s art, in fact, is a part of the popular culture, beginning from the Etruscans who first have experienced it, up to us.

Finally, if we would ask her what is the thing that constantly guide her work, her prompt reply would be: "The constant desire to astonish and surprise, to find the limits and to overcome them with original shapes, lines at the edge of the impossible, with jewels of ancient spirit which look to the future."